We see you are located in China.
Do you want to switch to our Chinese website?

The Spark Initiative

Outside-in planning test cases

Dedicated project teams, consisting of customer and OMP experts, have worked on two test cases.

Nestlé: demand visibility

Nestlé’s test case revolves around new product introductions. Since there’s no prior sales data, the first production run relies on sales and marketing forecasts. But can we accelerate demand visibility to provide better guidance for future production runs instead of waiting months to discover whether a product is a hit or a dud? In terms of outside-in thinking, this is a situation in which latency has a huge impact and reducing it is highly valuable.

Margo Cohen Nestlé on the Spark Initiative

General Mills: supply resilience

General Mills: supply resilience

General Mills took a different but related approach to latency reduction. The slow transformation of demand signals into supply signals through traditional material requirements planning (MRP) processes leads to providing raw material suppliers with inaccurate and volatile forecasts. From an outside-in perspective, this boils down to synchronization – not only across functional silos, but also across the extended enterprise. The ultimate objective is to enable the translation of demand flows and bi-directional orchestration for the procurement plan within the tactical planning horizon.

Curious about the detailed results of both test cases?

Get in touch

Sign up to learn more about outside-in concepts, submit your business case, or keep up to date with our progress.


Do you have a specific question? We are happy to help.

By clicking Submit, you give OM Partners nv permission to store your personal contact details for further communication. Your contact details will be treated with care and in accordance with our privacy statement.

I give consent *