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OMP Unison Planning™ boosts supply chain performance of Beiersdorf African operations

March 28, 2023

OMP Unison Planning boosts supply chain performance of Beiersdorf African operations

OMP has implemented its renowned Unison Planning solution at the African facilities of Beiersdorf, bringing state-of-the-art planning intelligence to boost supply chain performance. Planners confirm they are delighted.

Beiersdorf, a global skin care company with 20,000 employees in over 170 affiliates worldwide, is best known for brands such as NIVEA, La Prairie, Eucerin, and Hansaplast/Elastoplast. The company has embarked on a digital transformation journey, and partnering with OMP is a significant achievement. OMP’s Unison Planning™ Solution enables Beiersdorf to streamline its planning activities and achieve end-to-end visibility, cross-functional collaboration, and greater agility.

Meanwhile, Beiersdorf’s African operations, which include factories in Nigeria and Kenya as well as four distribution centers, already went live in the spring of 2022 with a comprehensive OMP Solution including supply planning, demand planning, and a full carrier solver. The implementation is based on OMP for Consumer Goods industry solution and fully connects with the Beiersdorf SAP system.


Planners gain confidence and create value

The implementation allows planners to better cooperate in matching end-to-end supply and demand and in organizing Beiersdorf’s increasingly frequent product innovations.

In a recent survey, users unanimously confirmed that the solution provides a big leap forward. “We’ve seen users with little or no advanced planning experience gain confidence with OMP throughout the project and create great value for the company,” said Holger Ludwig, Beiersdorf’s head of regional planning.

Project leads Karen Schalbroeck (OMP) and Anna Buzolina, Mark Helbing (Beiersdorf) are equally satisfied. “It was a tremendous cooperative achievement, leading to tangible results very quickly,” they said.

The OMP implementation was supported by Bluecrux, the global value chain consulting and technology company that connected the dots between tool, process, data, and people.


About OMP

OMP helps companies facing complex planning challenges to excel, grow, and thrive by offering the best digitized supply chain planning solution on the market. Hundreds of customers in a wide range of industries - spanning consumer goods, life sciences, chemicals, metals, paper and packaging - benefit from using OMP’s unique Unison Planning™.



Jan Lemmens, Senior Advisory Manager
Phone: +32 3 650 22 80
E-mail: jlemmens@omp.com

About Beiersdorf

Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for over 140 years. Leading international brands such as NIVEA, Eucerin, La Prairie, and Hansaplast/Elastoplast are cherished by millions of people around the world day after day.

Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers.