Don't let disruption make the decision for you
Robbert De Looff - June 2
"If you don't make the decision yourself, the decision is made for you."
In this episode of Resilient Supply Chain, Tom Raftery sits down with Robbert de Looff, Industry Commercial Lead for Chemicals at OMP, to discuss why faster decision-making is becoming a competitive advantage. Together, they explore how companies can move beyond rigid planning cycles, prepare for uncertainty through scenario planning, and respond more effectively when disruptions occur.
Tune in to learn how reducing decision latency can help improve resilience, protect margins, and create greater confidence across the supply chain.
Play this episode
Podcast
00:00 - Why decision latency is now a supply chain risk
04:36 - Rethinking planning speed and organizational readiness
06:11 - The real impact of volatility on supply chains
07:13 - Scenario planning as the foundation of resilience
09:19 - Where decision delays hurt most in the value chain
11:36 - From process-centric to decision-centric planning
23:13 - How AI supports faster and better decisions
27:23 - The human side of transformation: trust and adoption
35:45 - Final reflections: confidence, resilience, and the future of planning
Podcast
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On this episode
Robbert De Looff
Commercial Lead Chemicals at OMP BE
Biography
Robbert is dedicated to maximizing the value of OMP's chemical solution for customers, striving for optimal efficiency every step of the way. Driven by a passion for sustainability and a fascination with optimization and value realization, he's always on the lookout for groundbreaking industry solutions to tackles challenges head-on.
